Lap 25 Ltd.

Execution when it matters most.

We help people achieve their goals by understanding what it truly takes and building a robust plan to do it. Using a unique planning model called Own the Start Line alongside a novel planning tool called ADAPT, we help people take on the world.

Lap 25 is built on the premise of using scientific knowledge to enhance the preparation of the best athletes in the world to perform when it matters most.  Our story is based on what it takes to execute in the last lap of an Olympic 10,000m final, that is, Lap 25. 


Dr Barry Fudge

Barry Fudge is a highly motivated and experienced performance leader operating successfully in professional sport over a period of 4 Olympiads who is globally recognised as a performance expert with multiple peer reviewed journal articles, book chapters and speaking engagements.

Barry was Physiologist, Head of Science  and the Head of Endurance at British Athletics for over a decade where he constructed a world-leading endurance program, supporting the best coaches and athletes in the country by ensuring that when a British endurance runner stood on the start line they were the best-prepared athlete in the field.

The program was built on the motto of ‘Own the Start Line’ and produced arguably the World’s finest endurance runner of all time in Sir Mo Farah who has won 12 Global medals, including 4 Olympic titles, 6 World titles and 5 European titles. The wide-ranging program also supported the development of athletes through the pathway to future medal success. Since 2013 the number of endurance runners at all levels of the talent pathway has grown year-on-year with 2019 producing greater numbers than ever before (even compared to the hey-days of the 1980s).

After spending over a decade with a front-row seat to the training of the world’s best endurance runners, Barry’s current role is to use his considerable skills and experiences to support others to be the best they can be in sport, business and life.

Barry holds a Bachelor of Science with First Class Honours in Physiology and Sport Science as well as a PhD in Exercise Physiology from the University of Glasgow, UK.